roles
Art Direction, Design, Persona Development
deliverables
Personas, 3D Artwork, Product, Website
Platforms
Web, Mobile
Year
2021
Zebra has broken into the consumer space by reimagining the experience of label printing for Small and Medium business owners.
Zebra Technologies has spent the last 50 years building enterprise-level data capture and automatic identification solutions. In 2021, Zebra launched their first printer solution in the prosumer marketplace. The ZSB Series Label Printer is targeted at Home Office Small Office business owners, combining best-in-class industrial design, cloud services, and software experience.
We were asked to define the visual language of the product ecosystem and work alongside their UX team to create a holistic product experience. Every user has their own workspace, so we decided to champion that concept and create unique digital workspaces that users could relate to.
In addition to working on the software, we were tasked to create a product microsite for the printer that would effectively communicate the solutions value, proposition, key features, benefits, and software experience.